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Small Business Center - Seminars

Starting a new business? Looking for new ways to expand? Want to add social media to your marketing? Try a Small Business Center seminar!

Seminars and Workshops

Small Business Challenges

Class Date

» Email Marketing with MailChimp

2-15-18

» Writing a Winning Business Plan

2-16-18

» Intermediate Email Marketing with MailChimp

2-22-18

» Funding Your Small Business

2-23-18

» Introduction to QuickBooks

2-28-18

» Writing a Winning Business Plan (Alexander)

3-1-18

» Facebook for Your Small Business

3-5-18

» Intermediate QuickBooks

3-7-18

» Instagram for Your Small Business

3-8-18

» Using Paid On-Line Ads to Grow Your Business (Patrick Beaver)

3-12-18

» Using YouTube and Videos for Small Business

3-14-18

» Business Tax Essentials

3-20-18

» Finding Customers for Your Business (Newton)

3-21-18

» Low Cost Marketing for Small Business (Newton)

3-23-18

» Basics of Bookkeeping

3-27-18

» Managing Cash Flow for Your Small Business

3-28-18

» Using LinkedIn to Build Your Business

4-10-18

» Credit for the Small Business Owner

4-11-18

» Marketing in a Social & Mobile World

4-16-18

» Turn Your Website into a Lead Generator (Patrick Beaver)

4-16-18

» Grant Writing 101

4-17-18

» WordPress to Build Your Website (Alexander)

4-24-18

» Small Business Funding & the Bank Lending Process

4-25-18

» Resources for Small Business (Newton)

4-27-18

» How to Start a Business

5-3-18

» Facebook & Instagram for Small Business (Alexander)

5-8-18

» Doing Business with Local Government

5-10-18

» Creating an On-Line Store

5-14-18

» Starting Your Business - Building the Foundation

5-15-18

» Selling on Amazon & Etsy

5-17-18

» Successful Marketing for Your Small Business

5-22-18

» NC Sales and Use Tax Workshop

5-24-18

» Keeping $ Score $

5-29-18

» Introduction to QuickBooks

5-31-18

» Small Business Operations

6-5-18

» Intermediate QuickBooks

6-7-18

 


Email Marketing with MailChimp

Small businesses must find ways to consistently reach their customers, and MailChimp is a platform small businesses can use for email marketing and for creating newsletters.  Join us for this three hour introduction to MailChimp and learn how to get started with this powerful and user-friendly program.

Thursday, February 15, 2018, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Writing a Winning Business Plan

A business plan is not a document that should be put away on your shelf to collect dust.  A business plan is your map to laying out the actions you need to take to achieve profits and success.  It’s also something that must be updated to reflect changes in your business and changes in the competitive environment.  This two-hour workshop shows participants the significance of a well-written business plan, focusing on the audience for the plan, and key elements which should be included such as a marketing plan and financial projections.

Friday, February 16, 2018, 11:30 AM - 1:00 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Intermediate Email Marketing with MailChimp

This seminar builds on the first session, providing strategies for building a strong email list and using MailChimp tools to generate subscribers.  Participants also learn about MailChimp reporting and automation tools to more effectively market to their customers. 

Thursday, February 22, 2018, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Funding Your Small Business

Securing the right amount of funding is always a challenge for small businesses, as well as start-ups.  This program helps participants understand potential funding options, which are dependent upon where they are in their business growth cycle.  The program also reviews the lending process and helps participants identify information necessary for applying for a business loan and how the business lending process works. 

Friday, February 23, 2018, 11:30 AM - 1:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Introduction to QuickBooks

Intro to QuickBooks gets new and prospective small business owners started using QuickBooks, focusing on navigating the home page, using QuickBooks lists, and the chart of accounts.  In this hands-on session, participants work through using QuickBooks to create a company file and practice recording sales and managing expenses.  The session provides an overview on how QuickBooks can be used to manage a small business’ finances.

Wednesday, February 28, 2018, 9:00 AM - 12:00 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Writing a Winning Business Plan

A business plan is not a document that should be put away on your shelf to collect dust.  A business plan is your map to laying out the actions you need to take to achieve profits and success.  It’s also something that must be updated to reflect changes in your business and changes in the competitive environment.  This two-hour workshop shows participants the significance of a well-written business plan, focusing on the audience for the plan, and key elements which should be included such as a marketing plan and financial projections.

Thursday, March 1, 2018, 4:00 PM - 6:00 PM
CVCC Alexander Center For Education, Taylorsville
Register online
Call (828) 327-7000, ext. 4117


Facebook for Your Small Business

Facebook is used by millions to communicate and share information. And now more small businesses are using Facebook as a way to get on-line and share information. This seminar shows small business owners how to set up a Facebook business page, as well as use Facebook promotions and advertising to make an impact for their business on-line.

Monday, March 5, 2018, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Intermediate QuickBooks

This class will expand on the “Introduction To QuickBooks” seminar, covering more complex transactions that participants might encounter in running their business including: receiving payments and paying bills, managing accounts receivable and accounts payable, reconciling bank and credit card accounts, and how to generate and understand the financial reports (Profit & Loss and Balance Sheet) which small businesses need to monitor and analyze to manage their business and to close the year-end books.

Wednesday, March 7, 2018, 9:00 AM - 12:00 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Instagram for Your Small Business

Instagram is used by millions to communicate and share information. And now more small businesses are using Instagram as a way to get on-line and share information. This seminar shows small business owners how to set up a Instagram business page, as well as use Instagram promotions and advertising to make an impact for their business on-line.

Thursday, March 8, 2018, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Using Paid On-Line Ads to Grow Your Business

Participants will learn about different options to advertise our business using online resources.  These options are often easier and much less expensive than traditional advertising.  We will discuss social media advertising through major platforms such as Facebook, Twitter, Pinterest, as well as Google adwords and other options.

Monday, March 12, 2018, 5:30 PM - 8:30 PM
Patrick Beaver Library, Hickory
Register online
or call (828) 327-7000, ext. 4117


Using YouTube and Videos for Small Business

The use of online videos, primarily those on YouTube is making a huge impact on the way we do business today. Videos are seen by millions of people and business owners use them to make an impact online and bring customers to their stores. This seminar shows small business owners how to set up their YouTube account and make great videos with a small business budget. You will learn tactics that will work best for your business.

Wednesday, March 14, 2018, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Business Tax Essentials

Ready to get your business started, but want to make sure you’re properly handing your taxes?  This seminar presented by the NC Department of Revenue covers the basics of tax compliance ranging from registering your business, to withholding from employees, and sales and use tax requirements. Information will be provided on a program for businesses that have fallen behind on sales and use, withholding, and other trust taxes.  At the end of the seminar, there will be a question and answer session and networking possibilities with other business owners.

Tuesday, March 20, 2018, 11:30 AM - 1:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Finding Your Customers

Market research isn’t just for startups; it’s an important ongoing process for every small business. Developing a focused and effective marketing plan requires up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers. Get the data you need to test the feasibility of a new business, find the competition and potential customers interested in your proposed product or service.

Wednesday, March 21, 2018, 5:30 PM - 7:00 PM
Newton Library, Newton
Register online
or call (828) 327-7000, ext. 4117


Low Cost Marketing

Marketing for the 21st Century small business is more dynamic and challenging than ever.  To stretch your marketing dollars, it’s critical to focus on your target markets and identify strategies Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and focus on low-cost marketing techniques to promote your business.

Friday, March 23, 2018, 5:30 PM - 7:00 PM
Newton Library, Newton
Register online
or call (828) 327-7000, ext. 4117


Basics of Bookkeeping

Gain a workable knowledge of how to properly record financial transactions for your business.  Discover the three most important financial reports and how to use them to make the best-informed business decisions.  If you’re a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.

Tuesday, March 27, 2018, 6:00 PM - 8:00 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Managing Cash Flow for Your Small Business

One of the biggest challenges for a small business is to make sure there is enough cash on hand to pay bills and make payroll.  This seminar provides participants with tools to identify cash flow issues and strategies to manage cash flow and maintain liquidity.

Wednesday, March 28, 2018, 11:30 AM - 1:00 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Using LinkedIn to Build Your Business

Using LinkedIn to Contribute, Collaborate, Connect, and Cram (research) is different than just “having a profile.”  In this three-hour workshop participants learn to setup their profile, fine-tune their profile to create maximum marketing impact, and develop strategies for using LinkedIn to create networks and build partnerships to grow business.

Tuesday, April 10, 2018, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Credit for the Small Business Owner

You’re considering a business loan, but the lender will be considering your credit score.  What does the score mean, and how can you improve it?  This seminar helps small business owners understand what impacts their credit score, how it’s used in in determining loan approval, and it can be improved over time.

Wednesday, April 11, 2018, 11:30 AM - 1:00 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Marketing in a Social & Mobile World

This seminar looks at the changing dynamic of online consumerism and how businesses must adapt their marketing programs to survive.  Attendees will leave with a deeper understanding of the changes and some specific strategies they can implement to improve their social and mobile marketing activity.

Monday, April 16, 2018, 11:30 AM - 1:00 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Turn Your Website into a Lead Generator

This seminar covers the importance of creating a purposeful web experience for your web visitors with a focus on user experience and conversion.  Too often website developers and business owners focus on the aesthetics of their site rather than the conversion metrics.  Attendees of this seminar will learn why that is a fatal flaw and how they can overcome it.

Monday, April 16, 2018, 6:00 PM - 8:00 PM
Patrick Beaver Library, Hickory
Register online
or call (828) 327-7000, ext. 4117


Grant Writing 101

As funding becomes more difficult to secure, non-profit organizations face significant challenges to fulfill their missions. This 3 hour seminar reviews the questions non-profits need to answer prior to searching and applying for grant funds, outlines the 7 basic elements of most proposals, and shows participants how to match their needs to funder priorities.  Participants focus on the major questions that need to be answered prior to a grant application and incorporating these answers into research and ultimately a competitive proposal.

Tuesday, April 17, 2018, 9:00 AM - 12:00 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


WordPress to Build Your Website

A WordPress blog can add to your existing Website or become your business Website. For small business owners without the time to learn how to use CSS or HTML or the money to hire a graphics designer and web developer, WordPress blogs offer an inexpensive method to get your company’s name and stories published through the internet.  Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. Publishing stories and interesting content thru a blog is a powerful companion to your Facebook Page, LinkedIn Profile and Twitter stream.  This three hour sessions shows participants how to get started on WordPress, choose a template, develop content, and connect to other social media.

Tuesday, April 24, 2018, 6:00 PM - 9:00 PM
CVCC Alexander Center For Education, Taylorsville
Register online
Call (828) 327-7000, ext. 4117


Small Business Funding & the Bank Lending Process

Sometimes getting a bank loan feels like a mystery…but you can increase your odds if you know what a bank is evaluating.  This seminar identifies the information that banks consider in the bank lending process and shows participants how to properly prepare to increase their chance of loan approval. 

Wednesday, April 25, 2018, 11:30 AM - 1:00 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Resources for Small Business

The Catawba County Library offers many resources to assist small businesses, from research tools to producing prototypes and samples.  This seminar will cover NC Live, a database available to NC library patrons Small Business as well as equipment to assist small business owners and entrepreneurs including 3-D printing, computer printing, and cut/sew equipment.  Join us to find out what FREE resources you can access through the Catawba County library system.

Friday, April 27, 2018, 11:30 AM - 1:00 PM
Newton Library, Newton
Register online
or call (828) 327-7000, ext. 4117


How to Start a Business

Understand the basics of starting a business in this seminar that takes you from idea to opportunity.  Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more.  Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea.  Discover the resources available to help you start and successfully operate your business.

Thursday, May 3, 2018, 11:30 AM - 1:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Facebook and Instagram for Small Business

Facebook and Instagram are popular social media platforms which many small businesses use to sell products and promote their businesses.  This seminar shows small business owners how to set up a Facebook business page, use Facebook promotions, and start using Instagram to make an impact for their business on-line.

Tuesday, May 8, 2018, 5:30 PM - 8:30 PM
CVCC Alexander Center For Education, Taylorsville
Register online
or call (828) 327-7000, ext. 4117


Doing Business with Local Government

From buying supplies to contracting for janitorial and lawn care services, Catawba County and local city governments use all types of small businesses.  Representatives from the County and the City will describe vendor programs and their respective purchasing process models: Request for Quote (RFQ), Invitation to Bid (ITB), Request for Proposal (RFP). Find out what you need to know to locate local contract opportunities.

Thursday, May 10, 2018, 11:30 AM - 1:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Creating an On-Line Store

Do you want to sell online and reach more people with better marketing concepts? Now is the time to set up your online store! In this seminar, you will learn the basics of setting up your online presence and actually leave with a fully functional operating store where your products will be available to the world.

Monday, May 14, 2018, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Starting Your Business - Building the Foundation

So, you have an idea, and you think it will sell. Not so fast. Let's turn your idea upside down and inside out. Is there a market for your product or service? What are the features and benefits of your product or service? Is there a marketplace need for it? Who is your target customer? What is your competitive advantage? 

Tuesday, May 15, 2018, 6:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Selling on Amazon and Etsy

Amazon and Etsy provide strong platforms for on-line sales, with infrastructure to support many business functions.  This seminar shows attendees the pros and cons of working with Amazon and Etsy, and provides direction for getting started with these well-established platforms.

Thursday, May 17, 2018, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Successful Marketing for Your Small Business

You've heard it all before, the 5 P's of marketing: product, price, people, place and promotion. Yes, these are core marketing principles you will have to master, if you are going to attract your target customer. In this session you will learn how to reach your customer targets -- and a bit about the art of the selling.

Tuesday, May 22, 2018, 6:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


NC Sales and Use Tax Workshop

The NC Department of Revenue will host a sales and use tax workshop for small business owners. The workshop will discuss the basics of sales and use taxes including registering for a sales and use tax account, learning about the most common types of sales and use taxes collected, and preparing and filing a sales and use tax return. This hands-on workshop is intended to help small business owners better understand their sales and use tax obligations and the proper procedure for filing and paying a sales and use tax return. At the end of the seminar, there will be a question and answer session with the presenter and networking possibilities with other business owners.

Thursday, May 24, 2018, 9:00 AM - 11:00 AM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Keeping $ Score $

You don't have to be schooled in credits and debits to run a business, but you do have to understand how money flows to a company's bottom line. This session introduces you to tools that companies use to track income, expenses and forecast their needs for cash.

Tuesday, May 29, 2018, 6:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Introduction to QuickBooks

Intro to QuickBooks gets new and prospective small business owners started using QuickBooks, focusing on navigating the home page, using QuickBooks lists, and the chart of accounts.  In this hands-on session, participants work through using QuickBooks to create a company file and practice recording sales and managing expenses.  The session provides an overview on how QuickBooks can be used to manage a small business’ finances.

Thursday, May 31, 2018, 9:00 AM - 12:00 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Small Business Operations

This seminar deals with all that has to be in place once the phone starts ringing: facility, equipment, inventory, people, policies, credit lines, operating capital. It also covers risk management, what it takes to be official and legal, and simple steps to Stress Free business planning.

Tuesday, June 5, 2018, 6:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Intermediate QuickBooks

This class will expand on the “Introduction To QuickBooks” seminar, covering more complex transactions that participants might encounter in running their business including: receiving payments and paying bills, managing accounts receivable and accounts payable, reconciling bank and credit card accounts, and how to generate and understand the financial reports (Profit & Loss and Balance Sheet) which small businesses need to monitor and analyze to manage their business and to close the year-end books.

Thursday, June 7, 2018, 9:00 AM - 12:00 PM
CVCC Corporate Development Center, Hickory
Register online
or call (828) 327-7000, ext. 4117


Your own business, your own boss,

but...

where do you start?

Call the Small Business Center
at Catawba Valley Community College
(828) 327-7000, ext. 4117

 

Jason Owens teaching Sales WorkshopMatt Redisill teaching Power of Email MarketingMel Steiner at Alexander Central